Peter Rabbit as a tarot deck? OMG, yes, please!!!

Peter Rabbit™ Tarot is an officially licensed 78-card tarot deck from Luna Factory, inspired by Beatrix Potter’s beloved Peter Rabbit stories. The deck keeps the familiar tarot structure while bringing the characters, stories, and gentle storybook world of Peter Rabbit into the cards.

As someone who has always loved bunnies, right up there with my love of puppies, and has loved Peter Rabbit for as long as I can remember, getting this deck was pretty much a must for my collection.

Unboxing & Flipthrough

My First Impressions

My first thought was basically, I need this.

There is something about seeing Peter Rabbit and the familiar Beatrix Potter characters in tarot form that immediately hits that nostalgic part of my brain.

What I was most curious about was how the characters and stories would translate into tarot archetypes. Instead of simply putting Peter Rabbit on every card, the deck makes some thoughtful changes to the traditional tarot titles and imagery.

For example, The Magician becomes The Juggler, The High Priestess becomes The Teacher, The Empress becomes The Mother, and The Emperor becomes The Father.

Those little changes make the deck feel more connected to the Peter Rabbit universe while keeping the underlying tarot structure recognizable.

The Artwork

The artwork is exactly what I wanted from a Peter Rabbit tarot deck.

It keeps that delicate, classic storybook quality associated with Beatrix Potter, with soft illustrations, woodland scenes, little animals, gardens, and familiar characters woven throughout the cards.

I love that the deck doesn’t lose the charm of the original Peter Rabbit world while translating it into tarot.

There is also something really fun about seeing these sweet little characters take on some of tarot’s heavier archetypes. A card can look completely innocent at first glance, but the traditional meaning can still carry some weight.

The artwork gives me that feeling of opening one of the old Peter Rabbit books again, except now I’m looking at it through the lens of tarot.

Box, Card & Finish

Guidebook

The guidebook is clear, straightforward, and available in both Japanese and English.

It includes:

✔ Card meanings and interpretations
✔ Guidance for working with the tarot
✔ Card spreads
✔ Japanese and English text

The card meanings lean more toward a traditional fortune-telling approach, giving you fairly direct interpretations rather than going deeply into the symbolism or the Peter Rabbit imagery.

The inclusion of card spreads is helpful, especially if you’re newer to tarot and want some structure when you first start working with the deck.

If you’re newer to tarot, you can start with the guidebook’s explanations and suggested spreads. If you’ve been reading for years, you may find yourself using it more as a quick reference and letting the Peter Rabbit imagery add your own personal layer of interpretation.

The only thing I struggle with is the font. The text is quite small and thin, which can make it difficult to read, especially when you’re trying to read through the guidebook for an extended period. A slightly larger or heavier font would have made it much more comfortable to use.

How the Deck Works

This is a 78-card tarot deck that keeps the familiar tarot structure while giving several of the cards a Peter Rabbit-inspired name.

The changes are subtle enough that you can still recognize the traditional archetypes, but they give the deck its own personality.

Major Arcana

✔ The Magician → The Juggler
✔ The High Priestess → The Teacher
✔ The Empress → The Mother
✔ The Emperor → The Father
✔ Wheel of Fortune → Seeking Fortune
✔ The Hanged Man → The Caught Rabbit
✔ Death → An Ending
✔ The Devil → Mischief

The remaining Major Arcana retain their traditional titles.

Minor Arcana

The Minor Arcana also gets a Peter Rabbit makeover, with the traditional suit names changed.

✔ Wands → Radishes | Fun fact: Peter Rabbit’s favourite food is radishes
✔ Swords → Flowers

The renamed suits and cards give you a slightly different way of approaching the traditional meanings without completely changing the tarot system underneath.

You can use it for:

✔ One-card readings
✔ Daily pulls
✔ Tarot spreads
✔ Personal reflection
✔ Journaling
✔ Relationship readings
✔ General readings

If you’re already familiar with tarot, you don’t have to start from scratch. You can recognize the traditional archetype underneath the Peter Rabbit-inspired title and imagery.

Reading Style and Themes

This deck naturally lends itself to themes of:

✔ Family
✔ Friendship
✔ Relationships
✔ Home
✔ Nature
✔ Curiosity
✔ Adventure
✔ Growing up
✔ Boundaries
✔ Consequences
✔ Mischief
✔ Comfort
✔ New experiences

And this is where I think the Peter Rabbit theme works particularly well.

The stories already deal with curiosity, mischief, getting into trouble, ignoring warnings, facing consequences, family, friendship, and finding your way through the world.

Those are all very tarot-friendly themes.

The softer imagery also gives you an interesting contrast when you’re working with cards that traditionally have heavier meanings. The Devil becoming Mischief, for example, feels very Peter Rabbit.

Who It’s For

This deck is for:

✔ Peter Rabbit fans
✔ Beatrix Potter collectors
✔ Bunny lovers
✔ Tarot readers who enjoy character decks
✔ Fans of storybook artwork
✔ Tarot beginners
✔ Collectors of officially licensed decks
✔ Anyone looking for a softer-looking tarot deck

I especially think this would make a lovely deck for someone who grew up with Peter Rabbit and already has that emotional connection to the characters.

And if you’re a bunny person, I don’t really need to make much of a case for it.

My Honest Thoughts

This deck was always going to have a bit of an advantage with me because I love bunnies and I’ve loved Peter Rabbit for years. So from the moment I found out this existed, I already knew it was going into my collection.

It’s also my first official animal-themed tarot deck, and surprisingly, I find it very easy to read with. I think a big part of that is because it’s Peter Rabbit. I already have an emotional connection to the characters and the world, so I’m able to connect with the imagery much more naturally than I might with an animal deck where I don’t have that same familiarity.

But beyond the nostalgia factor, I really like how the concept came together.

The renamed cards are probably one of my favorite parts. The Magician becoming The Juggler, The Empress becoming The Mother, The Emperor becoming The Father, Death becoming An Ending, and The Devil becoming Mischief all feel like natural ways of translating the traditional archetypes into the Peter Rabbit world.

I also love the changes to the Minor Arcana suits, particularly Swords becoming Flowers and Wands becoming Radishes. Swords and flowers seem like complete opposites at first. Swords traditionally deal with the mind, communication, truth, conflict, decisions, boundaries, and difficult experiences, while flowers feel soft, delicate, and gentle. But the more I think about it, the more I like the idea of using flowers as a different visual language for those themes.

Flowers can represent thoughts and ideas taking root and blooming, communication through the giving of flowers, something coming to light, growth, vulnerability, and even the consequences of neglect. And they’re not always as gentle as they look. They can have thorns, be trampled, picked, damaged, or wilt, which gives you plenty of room to explore the more difficult Swords themes without losing the softer Peter Rabbit aesthetic.

For example, the Three of Swords can still speak to heartbreak, grief, and painful realizations, but the flowers might make me ask what can grow from that experience. The Ace of Swords could be an idea finally beginning to bloom, while the Ten of Swords could represent something reaching the end of its natural cycle and needing to be released.

I also think Wands becoming Radishes is such a fun touch. Radishes are Peter Rabbit’s favourite food, so that suit change feels like a little nod directly back to the original story.

I actually think these changes are some of the cleverest parts of the deck because they make you pause and reconsider how you approach a system you’ve probably read hundreds of times.

That said, I do wish the deck had gone a little deeper into the Peter Rabbit world, particularly in the guidebook. I would have loved to see little references, story tidbits, or connections to Beatrix Potter’s original stories for each card. Even a short note about a particular character, scene, or moment from the books could have made the experience feel much more immersive.

I also think this would have been genuinely helpful for people who aren’t familiar with Peter Rabbit, or for those of us who grew up loving Peter Rabbit but don’t remember every character or storyline anymore. If you’re going to use a beloved literary world as the foundation for a tarot deck, giving readers a little more context would make it easier to appreciate those connections.

The characters and imagery are certainly there, but those little story references would have helped truly embody the Peter Rabbit world rather than simply bringing Peter Rabbit into a tarot deck.

I also like that the deck remains recognizable as tarot. I don’t have to completely relearn the system just because Peter Rabbit and his friends have moved in.

My only hesitation would be for someone looking for a very traditional, symbol-heavy tarot deck. This is much more story-driven and character-driven, so you’re going to approach some of the cards differently.

For me, though, that’s the whole point.

I didn’t get this deck because I needed another traditional tarot deck. I got it because I love Peter Rabbit, I love bunnies, and I wanted to see what happens when one of my favorite childhood worlds gets translated into tarot.

And as my first official animal-themed tarot deck, I didn’t expect it to be one I could connect with this easily. Having that existing connection to Peter Rabbit makes the cards feel familiar rather than foreign, and I think that’s a big part of why I’ve enjoyed reading with it.

I just wish it had gone a little further into the world of Peter Rabbit itself.

And I’m still very happy to have it in my collection.

Deck & Creator Info

✦ Deck Creator / Producer / Publisher: Luna Factory
✦ Publication Date: November 5, 2025